There was a time when the coolest kid on the block was the one with a Blackberry from work inside the new business communication system.
Smartphones and tablets have become the norm for all but a handful of consumers, and this is shaping how business is done. Instead of relying on company technology, workers now are waiting on company technology to catch up with the power and flexibility of the devices they already have in their pockets with the new business model.
This shift is changing business fundamentally, and leading to what many have called the consumerization of enterprise IT and online business solutions.
This consumerization has led to four major trends in enterprise communication: mobility, business social networking, cloud computing, and bring-your-own-device (BYOD).
First, the ubiquity of employee smartphones has changed how work is done. It no longer is about one phone line, one cubicle; the average employee now expects to work outside of the office, even if it is not an official part of his or her job description.
“The traditional desk based, single phone, single PC screen enterprise user is gone,” noted a recent white paper on enterprise megatrends by Tadiran Telecom. “The new enterprise user is a multidevice mobile user, centrally hosted with streamlined information access and rationalized applications, with all his/her communications devices working seamlessly together.”
Second, social networking has become embedded in the culture of workers to such a degree that they now expect it in the workplace, too. This is giving rise to a push toward more presence among employees, and more expectation of collaboration and quick sharing of information.
A third change in business is the rise of cloud computing. While this isn’t actually initiated by employees, the increasingly move toward web services for e-mail and things like file storage has paved the way for expectations among employees that the enterprise will embrace the cloud, too. If employers don’t deliver cloud services to help employees get work done, increasingly employees will reach out and use consumer cloud services on their own to get the work done.
This leads to the fourth major trend in enterprise communication: BYOD.
Many employees are finding it hard to stomach enterprise-issued IT when it is inferior to what they already have in their pocket. Whereas once the temptation was to use company resources for personal matters, the opposite now is in effect: When company hardware won’t do the job well enough, employees are reaching for their personal devices to stay productive.
While this is helping employees stay productive, and cutting down on the need to issue company-sponsored smartphones, it also has unleashed a terror on IT departments that now must assist employees with a range of devices. Worse, it is creating a leaky enterprise where corporate data is finding its way onto unsecure devices.
Businesses have rushed to embrace mobile device management to help protect corporate data on BYOD devices, but the security threat is still a big one.
Overall, businesses must address these trends or fall behind.
“The independent evolution of these powerful mega trends has converged into seamless consumerization coupled with immediate access to applications and information, with the ubiquity of connected smart devices,” surmised the Tadiran ( ) white paper. “People expect this same creative interactivity and rich information access in their workplace.”
If these expectations are not met, employees will move elsewhere. Worse, businesses will lose competitiveness over the competition that has adapted with the times. Enterprises can ill-afford to ignore the changing communications landscape.
Give Your Business Communications a Personal Touch with Video Messages
With all the video capturing technology available on smartphones, tablets, desktops and other products these days, the idea of leaving video messages as part of a larger enterprise communications strategy is a clever one—and it could help a company stand out. Video messages give individuals and businesses the chance to leave a more personal touch, and convey what they’re trying to say more effectively by capturing nuances that can’t be appreciated with audio messaging with the new communication online business.
The marketplace for messaging services is now offering Multimedia Message Service Center (MMSC) solutions for operators so they can give their customers more choice when it comes to delivering their messages. ZZZLinkBegZZZBelgacom (News – Alert)ZZZLinkEndZZZ, a telecom operator in Belgium, has signed a new deal with Jinny Software, supplier of MMSC and Mobile VAS infrastructure to wireless carriers, for end-to-end delivery of the Jinny MMSC solution.
As one of the largest operators in Belgium, Belgacom is looking to expand more possibilities in communication and entertainment services with always on connectivity for its customers in traditional messaging to the new online business solution.
The scalability of the Jinny MMSC service platform is built on open standards and runs on GSM, CDMA, GPRS, EDGE, UMTS, HSxPA and ZZZLinkBegZZZLTE (News – Alert)ZZZLinkEndZZZ mobile networks. This high scalability is achieved with a modular architecture that allows mobile operators to increase message throughput by adding more nodes.
The benefit of a MMSC solution is it gives operators a new service for generating revenue from personalized messaging so customers can:
- Access the multi-media world
- Communicate feelings and emotions with friends and relatives by sharing photos or video clips instantly
- Increase communication possibilities with multimedia messaging service (MMS)
- Have a rich environment to create and manage MMS messages and drive MMS traffic
“Belgacom came to us with a requirement to replace their existing legacy platform and deploy a new MMSC platform that would be robust enough to handle the current and forecasted growth in their wholesale and domestic MMS traffic,” said Richard Choi, Jinny chief commercial officer of the new enterprise online business solution. We are genuinely delighted to be partnering with Belgacom and understand the importance of deploying a flexible and robust solution to Belgacom along with a seamless delivery to the end-user’s customer experience.”
Jinny provides messaging, mobile VAS infrastructure, security, filtering and control services, and diameter signalling solutions to more than 80 customers in 70 countries around the world including mobile network operators and virtual network operators of the new online business reviews and bonuses. The company is headquartered in Dublin, Ireland with service teams located in the U.S., Brazil, Ireland, Kenya, UAE, Panama and Malaysia.